Mercedes-Benz x Matchbox: No Limits

For International Women’s History month, we released a film telling the story of Ewy Rosqvist - a female racing champion in the 60’s who was the first woman to win a Grand Prix. We then partnered with Matchbox to transform her car into a toy car for girls, which is now on sale in over 40 countries. Ewy’s story has since been turned into a curriculum taught in 26 US states, teaching girls they have no limits.

The campaign was honored at Cannes and named the most impactful social campaign of 2019 by Forbes, as well as resulting in R/GA being crowned MediaPost’s Automotive Agency of the Year by MediaPost.