#OutThereForUs
As COVID-19 swept across the United States, out-of-home ads became out-of-touch with millions in quarantine. But one group of people were still seeing them - the essential workers. #OutThereForUs was a national Ad Council initiative that transformed donated digital billboards into personalized messages of gratitude to essential workers. Anyone could write a message of thanks using our hashtag on social and tag a location so it would appear in neighborhoods where essential workers would see it.
Client
Ad Council
Year
2020
Adage USA Today Upworthy ABC News
recognition
2021 ANDY Awards - Idea - Shortlist
2021 OBIE Awards - Contextual OOH - Bronze
2021 CLIO Awards - Direct: Digital/Mobile - Shortlist
2021 ADC Awards - Shortlists - Design for Good: Advertising - Series | Design for Good: Integrated | Direct - Wildcard | Out of Home - Print/Electronic Billboard- series
2021 Webby Awards - Advertising, Media & PR: Best Cause Related Campaign - Honoree
2021 One Show - Shortlists - Digital Craft: Cross-Channel: Digital/Physical | Direct: Digital & Online: Websites & Mobile | Integrated: Innovation in Lockdown | Out of Home: Innovation in Lockdown | Social Media: Innovation in Lockdown
2021 D&AD Awards - Shortlists - Digital: Physical & Digital | Press & Outdoor: Tactical Poster Adverts