Lil’ Benz Dealership
To kickoff the holiday season, we wanted to show people that nothing compares to the feeling of getting a Mercedes-Benz. Even if you don’t have a license. So we created the Lil’ Benz dealership, a pop-up toy Mercedes-Benz dealership serving big excitement to the world’s littlest drivers.
Client
Mercedes-Benz
Year
2019
The Best(est) or Nothing
OLV
The Lil Benz Dealership
Activation
RESULTS / AWARDS
Mercedes-Benz USA’s most shared social campaign ever
159k new Instagram followers in under one month (our biggest monthly increase in history)
98% positive sentiment in comments across social media
71% of views/shares came from people who didn’t previously follow our accounts
*Shortlist (Outdoor) @ Cannes Lions
*Merit @ ADC Awards
