We do skin. You do you.
Cetaphil’s new global campaign, titled ‘We do skin, you do you,’ highlights the feeling of confidence that can occur as a byproduct of maintaining healthy skin. In a series of TV and social media spots, the campaign targets women with sensitive skin. Whereas traditional skincare ads tend to feature close-ups of models, we opted to show women participating in everyday, relatable activities out in the world.
Client
Cetaphil
Year
2023
Paid Social
Back-to-School Activation
Cetaphil x Priscilla Ono
A limited edition giveaway from Cetaphil, in collaboration with makeup artist Priscilla Ono. This special kit features a beauty pouch with a shiny, reflective material, a range of beauty tools and Cetaphil products to help you get ready for the new school year.
Holiday Activation
Fashion Santa x Cetaphil:
Sleigh The Holidays With Hydrated Skin
Who knows dry winter skin more than Santa! We’ll partner with not just any old Santa, but Fashion Santa (Paul Mason), to help promote Cetaphil hydration as the first layer in every holiday look. Working with Paul, we’ll find people with touching backstories, and we’ll give them each a personal holiday style makeover that starts with Cetaphil hydration.
