Raise Your Acne IQ
Nearly half of all people living with acne turn to social media to find information about their skin condition. On TikTok, acne sufferers are becoming home-remedy influencers with #acnecure having 45.2M views alone.
Raise your Acne IQ with Differin.
In this campaign, Differin debunks unscientific acne myths circulating on the Internet while also educating individuals about what sets Differin apart.
Client
Differin
Year
2023
Instead of licensing “SkinTok” videos ($$$) for each spot, we decided to create them ourselves. Location? My apartment. Post-production? My laptop. And talent? My colleagues and I. (That’s me, drinking from the giant water bottle).
Of course, the rest of the content was shot professionally. My role?
Pre-production, on-site art direction, and overseeing post-production of the final, 360 campaign deliverables.
