Unpublished
We all have a long list of ideas that didn’t make it off the google slide.
I’m giving a few of them a second life.
Client
N/A
Year
2023
Microdosing The Sun
THE ASK
Connect Cetaphil’s Science to culture.
THE ANSWER
“Cetaphil teams up with Daybreaker to help us enjoy the sun responsibly.”
Being in the sun feels great, makes people happy, which is very much needed right now, but it’s just so dang bad for our skin.
Let’s start a trend called “microdosing the sun” by partnering with the wellness/sober dance party organizer, Daybreaker to create a “Microdosing the Sun Dance Party Sponsored by Cetaphil.” These parties will take place in indoor/outdoor spaces where attendees can dance in the recommended dosage of sun (10-30 minutes), before they head to the shade to connect with dermatologists and other skincare-loving attendees.
This provides the perfect opportunity to put our stake in the ground as the brand that encourages you to do what makes you feel good (aka dancing in the sun), while making healthy choices.
We’ll create a larger movement on social by asking people to share how they “microdose the sun,” after applying Cetaphil DFM 35 (examples: dancing outside for 10 minutes, exercising outside for 30 minutes, taking a quick break to walk outside during the workday).
#SensitiveTattoos
THE ASK
Connect Cetaphil’s Science to culture.
THE ANSWER
“Cetaphil is empowering people to open up about the sensitivities hidden underneath their ink.”
Cetaphil is the #1 sensitive skincare brand for tattoo aftercare. Many people get tattoos to cover up a part of their skin they’re sensitive about (e.g., burns, scars, skin abnormalities, etc.).
Let’s kick off a movement called #SensitiveTattoos, empowering people to open up about the sensitivities hidden underneath the ink — as a way to normalize and overcome them.
We’ll have influencers and celebs get the challenge started by posting their own #SensitiveTattoos stories on TikTok and encouraging users to do the same. Soon, TikTok users are hopping on the trend and creating UGC that shows their own sensitive tattoos while tagging @Cetaphil.
Because when skin isn’t such a sensitive subject, you’re free to just do you.
Handsome Is Not A Skin Type, A$AP Rocky
THE ASK
Connect Cetaphil’s Science to culture.
THE ANSWER
“Cetaphil is giving A$AP Rocky one more chance to answer the question: What is your skin type? (Don’t say Handsome).”
During a viral moment from GQ’s “Rihanna Asks A$AP Rocky 18 Questions,” Rihanna asked her man what his skin type is. He said, “handsome.” But that’s not a skin type.
In a new video called “Priscilla Ono Asks A$AP Rocky 1 Question (Sponsored by Cetaphil),” RiRi’s makeup artist & huge Cetaphil fan, Priscilla Ono, helps A$AP learn his actual skin type, & find the best Cetaphil products for his skin.
The video will lead viewers to an interactive TikTok/IG quiz where they can find out their own skin type (based on 5 signs info), and get complementary Cetaphil product reccos that they can purchase right there on TikTok or IG.