MB Photopass

The #MBPhotoPass program brings together champions of content creation with legendary Mercedes-Benz vehicles. The goal of the program is to collaborate with photographers, illustrators, and graphic artists to capture exciting imagery that reflects each creator’s unique point of view. My role is to concept and art direct these projects, ensuring the resulting work represents the prestige of Mercedes-Benz.

Client
Mercedes-Benz

Year
2019

Pride Content Creation

To celebrate the month of Pride in, we asked Ramzy Masri to use his signature rainbow style to depict the Mercedes-Benz G-Wagon spreading love and pride throughout the city of New York City.

Photographer: Matt Monath
Graphic Designer: Ramzy Masri

Through the Decades

We invited Party of One Studio to creatively interpret Mercedes-Benz cars throughout the decades to celebrate the timelessness and history of the brand. Using model cars from each era as the subject, we wanted to replicate the atmosphere of the era in which the car was made. Using papercraft and mixed media, they created sets for present day, the 80s, the 60s, and the 50s.

Photography & set design: Party of One Studio